On-Page & Off-Page Search Engine Optimisation
Trying to be competitive in today’s online sphere without search engine optimisation is the digital equivalent of finding a needle in a haystack. Whether you sell products, services or information, good SEO increases exposure in the marketplace, brings increased traffic and maximises your business potential. You can’t succeed without it!
At Innovative, our search engine optimisation packages commence with a thorough assessment of your website and your on-page SEO. We’ll identify the areas of weakness and make recommendations accordingly, whether you need to use more keywords in your page headers or use more bold text in your body content. We’ll align your page title, URL, headers, body text and meta keywords to ensure that search engines know exactly what your site is offering – and so that they can rank it accordingly.
We’ll dig a little deeper and look at the structure of your site – the code, the server performance and the page load speeds. Google is renowned for ranking faster-loading pages than their slower rivals, so we’ll optimise your site to give it the cutting-edge where speed is concerned. This will also improve user experience – a win/win for the business behind the site.
Next we’ll examine your off-page search engine optimisation (SEO), which includes the popularity of your website out there on the broad plains of the wider internet. We’ll analyse the number of shares your domain has, the number of backlinks you’ve accumulated and the domain authority that is a key factor in Google rankings. We’ll aim to increase this authority by boosting shares and backlinks, creating great quality content that will also be of high interest to your users.
At Innovative, you won’t find any spammy solutions or black hat shortcuts – we use established and proven white-hat methods to get the results your business needs.
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