Help for Heroes (H4H) is a UK Charity which provides direct, practical support for those wounded in the line of duty.
Before H4H was founded in 2007 by Bryn & Emma Parry, they asked Innovative to design a website that would help raise £50,000 to build a swimming pool at Headley Court Rehabilitation Centre. That initial fundraising target was soon stretched to £8 million and, since October 2007, Help for Heroes has now raised a staggering £200 million for our wounded.
Innovative quickly formed a solid working relationship with Help for Heroes, through mutual trust and common goals. We invested time into understanding their needs, both as a working environment and as a charity. From the start, we took a ‘nothing is too much trouble’ approach, constantly developing the charity’s ideas with a proactive, visionary attitude.
With a huge amount of public support for our wounded – and a constant national focus on the troops in Afghanistan and Iraq – the speed of the charity’s growth has been phenomenal. Maintaining, designing and supporting all online aspects of the charity required constant flexibility and proactive development of the website’s technical elements. The main goal of the website was to encourage donations to the charity and also increase the traffic to the online store, which subsequently covers the charities administration costs from the profit it makes.