Search engine optimisation (SEO) is a crucial tool, helping businesses improve the online presence and search engine rankings of their websites. When utilised correctly, it can result in more website traffic, resulting in more leads. What’s not to like?
However, SEO can be considered a complex and technical practice to learn. But, by breaking it down into its two main components – on and off-page – it can be a lot easier to digest. To help you understand the differences let us explain what each is.
What is On-Page SEO?
On-page SEO refers to the optimisation of content that exists on a website (wording, images, links). Primarily, content is king. Bill Gates made this statement back in 1996, and it’s still true. Content determines how well a site will rank in search results due to how relevant and useful it is to the user and the subject matter. Quality content is imperative to on-page SEO as it can quickly increase a website’s credibility.
However, search engines – such as Google – crawl websites and judge them on hundreds of factors. In general, they are looking for websites that they can recommend to their customer base – web surfers.
Other than content, these are the most important factors to consider when it comes to on-page SEO:
- Title Tags and Meta Descriptions
- Short, keyword-rich URLs
- High-quality outbound links
- Engaging images (with attributes), video and multimedia
- Text formatting (h1, h2 tags and bold, italic etc.)
- Optimised internal links
- Quick loading speeds
- User interaction (i.e. low bounce rates, average session duration and high click-through-rates)
- Issue-free coding
Ultimately, when on-page SEO is performed, all of these factors – and more – are optimised in order to make it both search and user friendly. This means working in line with the guidelines set by search engines, such as Google, to ensure your website is recognised and ranked accurately in search results.
It’s quite simple really. When people visit a website they want a seamless and engaging experience. Do people wait 5 seconds for your homepage to load? Improve it. Does your site link out to hundreds of low-quality websites? Make the change.
So, what is off-page SEO and how is it different?
Off-page SEO involves the optimisation of factors that exist outside the boundaries of a webpage and website. This type of optimisation revolves around link building, social media and social bookmarking. This differs largely from on-page SEO, as it focuses on the popularity of the website amongst users and other sites. If a website is linked to a number of times, has a high number of followers, fans and likes on social media and is shared in forums and online communities – it will rank much higher.
So, in contrast to on-page SEO, some of the factors you may want to consider when approaching off-page SEO are earning high-quality inbound links, photo & video sharing on social sites (e.g. YouTube, Flickr, Pinterest), social media reputation and bookmarking on popular sites (e.g. reddit.com, digg.com, stumbleupon.com).
A well-executed off-page SEO strategy will reap many rewards and benefits for your website. This ranges from ranking higher in search engine results and gaining a higher Google Page Rank, to increasing traffic and the number of quality site visitors.
Can we help?
As you can see, there is a distinct difference between on and off-page SEO. However, the important of focusing on both of these different forms of SEO is essential if you want to improve your website’s ranking and audience reach. If you’d like to find out how our SEO services can help your business, get in touch with our expert, friendly team today by calling 01794-399-800.