If you haven’t heard already, Google has released a brand new mobile search algorithm. Launched on April 21st, Google started to give mobile-friendly websites a higher search ranking than those sites that aren’t compatible. Essentially, if your website doesn’t have a mobile responsive design – your search ranking could take a big hit.

Why the change, Google?

Now, more than ever before, people are using their smartphones to search online. Whether it’s for browsing, shopping or social networking – mobile has continued to become an increasingly popular platform for search. And 2015 is predicted to be an even bigger year.

With this in mind, Google’s new mobile search algorithm aims to provide users with more relevant and timely results. By boosting the rankings of mobile-friendly websites, in exactly the same way keywords content and social media can improve search visibility.

Google is also taking into account websites that have their own apps developed too. Bumping up the rankings any time a search returns results for an app, as well as a mobile-friendly website. Which means it’s more than beneficial to have both for your online business.

As a result, Google’s mobile search update will deliver mobile-friendly websites as top results, providing mobile-users with better user experience and much more accurate results.

So, what does the change mean to you?

Google’s new mobile algorithm is a great step forward in the ever-evolving landscape of search. But what does it mean for businesses that don’t have mobile responsive websites? Well, the main impact will be on your ranking in search results. Not to mention the rise in competition from responsive sites. If your site isn’t mobile-friendly, your rankings may drop, which could result in a dip in traffic, conversions and sales.

Definitely not good news for any online business!

Don’t panic! We can help you prepare

Firstly, you’ll want to carry out an audit of your site to see if it passes Google’s criteria for being mobile-friendly. Innovative Consultancy can help you with that. Next, if the results come out negative and your site isn’t mobile-friendly – fear not. We can help with that too. We’ll carry out a redesign of your website for you, making it responsive, relevant and accurate to your customers and brand. Ensuring you don’t lose your well-deserved place in Google’s search ranking.

Rise up with your responsive website

Although the new mobile algorithm has only just been launched, Google haven’t set a deadline by which your site needs to be optimised. So there’s still plenty of time to get it responsive and beat your competition to the top of the ranking.

Get in touch with us today to discuss your free audit and responsive redesign.

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