As your business grows and transforms, perhaps expanding into new markets, it is vital that your branding reflects the positive changes that are taking place. A rethink of your company image communicates that changes are being made within your company for the better; it will reflect growth, progression and ambition.
Brand Repositioning – Building Confidence and Trust
When a customer invests their time and money into your business, they need to trust that they are investing in credible people. The positive emotional response that is triggered by a strong brand is the first step in building this trust.
An outdated logo and a tired brand do not reflect your business’ exciting future and strong position within your market. However, a bold, contemporary logo and punchy marketing materials will give the appearance of power, confidence and experience. It will stick in the minds of potential clients, and they will immediately associate your name with a business that can respond to their needs.
Standing Out In the Crowd
Your brand communicates how you see your business; communicating your company’s unique qualities can mean the difference between ‘thriving’ and ‘just surviving’. A unique identity can visually distinguish you in the same way that your ideas, expertise and employees can distinguish the experience of working with you. If you have the confidence to invest in your brand, potential customers will start to share your confidence and in turn they will invest in you.
Employee Brand Confidence
Since a rebrand portrays positivity, progression and self-belief, a rethink of the company’s image could directly influence your employees’ desire to be associated with the company. Management confidence will directly affect their attitude towards the business. A modern, strategic and effective rebrand communicates that your company is able to proactively adapt; not only will this portray the rewarding new challenges that await your employees, but also convey a sense of stability.
The Bottom Line…
A powerful new image will communicate your company identity as a progressive, thriving business. A stronger logo and a striking new website will pave the way for business expansion and portray a fresh start, ready for growth into new beginnings. It will encourage consumer confidence and drive positive changes within the business.