The Brief

Salisbury Hardwood Flooring is one of the leading installers of superior quality hardwood flooring in the south of England. The business owner Derek contacted Innovative looking for a new Brand Identity along with a new corporate website. The goal of the project was to portray the companies core values and strengths in a visually appealing design, whilst attracting new website visitors to the business and increase the number of high quality leads and inquiries.

Our Approach

We sat down with Derek to establish his inspirations for the new site and branding. We planned the content strategy and functionality, from this we established WordPress as the best solution due to its ease of use. We produced a number of logo, stationary and website designs and based on Derek’s feedback, developed the design it is today. Our copy writing team also crafted new SEO Optimised content for the site which integrate with the Keywords of focus for the Paid advertising campaigns.

Salisbury Hardwood Flooring Website Project

Ease of Use

The WordPress CMS platform provides an incredibly powerful and logical user interface to allowing clients to quickly and easily update their website content with no coding knowledge necessary.

Desgined for Mobile Devices

Designed for Mobile Devices

We designed the site from the ground up to be fully compliant with mobile devices, scaling the design and layout for optimum user experience no matter their device.

Integrated Showcase Galleries

We developed responsive product and project galleries which showcased the stunning results of Salisbury Hardwood Flooring’s work and sustainably sourced products.

Tracked Callbacks

Using powerful web-form tools we are able to track all quote requests through the website and integrated PPC Campaigns to provide a real cost-benefit reports on all marketing.


I just wanted to say thank you for the excellent website you created for our company, I was really impressed and still am, every time I look at it. We’ve already begun benefiting from your suggestions and have seen an increase in the quality and the amount of business it generates in just a couple of months. You have created us a tremendous marketing tool and we cannot recommend your company enough.

Derek Conti, Managing Director