The Brief

The Army Rugby Union is the Official Rugby Association of the British Army. ARU Secretary Chris contacted Innovative, looking for a site redesign and restructure for both the static website and their eCommerce system. Both sites needed to use modern technologies and allow ARU staff to quickly and efficiently upload match reports, news and their latest products.

Our Approach

Innovative produced an in-depth website review for both sites, highlighting the main areas of content within the site and proposed structural changes. After the specifics were established we recommended using WordPress for the static site and BigCommerce for the eCommerce site, as each system provided a comprehensive base on which the project could quickly be built.

Army Rugby Union Website Project

24 Hour Access

Using CMS systems for both solutions provided ARU staff with administrative access to their content and products outside of standard office hours.

Seamless Multi-Platform Design

With both sites developed in parallel, we were able to create a look and feel which flowed between the two systems, ensuring a consistent user experience.

Unlimited Product Variations

BigCommerce allows administrators to easily set up product variations, select colours, sizes and styles and now features an automated SKU Generator, allowing hundreds of SKUs to be created in seconds.

Responsive Web Design

Creating a website whose layout adapts to the device on which it is being viewed, allows supporters to view fixtures and results on the go.


From our initial meeting it was very apparent that you put your customers as your highest priority and everything you have produced since then has been to our total satisfaction. You are no doubt backed by a highly talented team with a wealth of experience in web design.

Chris Fowke - Secretary, Army Rugby Union