If you’re looking to increase your business’s visibility online, Google AdWords might be the perfect solution. AdWords allows you to bid on keywords that are relevant to your business, services and products you offer. Each time a customer searches for a keyword, your ad will appear in the results. Which can ultimately lead to an increase in relevant website traffic and conversions. Sounds brilliant, right?

Before you jump right into it, take a moment to read this blog. While AdWords is an incredibly powerful tool, it’s not all plain sailing. It takes a great deal of know-how and time to master the program. And without the necessary level of expertise it can quickly become a huge drain on your funds. If you’re not sure about managing it all yourself, AdWords management services might be the better option for you. After all, a professional will know all the angles, ensuring you get more bang for your buck.

Here are 5 key questions you should consider before you opt for AdWords Management Services or a DIY option…

1. Do I have the know-how?

Having the know-how before you get started with Google AdWords will help you learn what you need to know. If you’d like to learn, Google offer thorough courses. Without the necessary training, you might make mistakes that result in overspend and profit losses. Definitely not what your business needs.

When you opt for Google AdWords Management Services, the supplier will already have the necessary training and certifications. They’ll keep you up to date with the latest developments in the industry and ensure your campaigns are always running to their potential. Not to mention, a professional will quickly determine what is and isn’t working, so your adverts are always optimised and improved over time.

2. What is my budget?

If you have a large advertising budget, it only takes one small error to result in a big loss. Large campaigns can easily become complicated and it’s not always clear to see if you’re making enough money. You could be losing money at an alarming rate, but only find out at a later date – which could damage your business.

With the help of a professional, you can ensure your campaigns costs per purchase and profits are always monitored. So you’re always operating in a manner that tries to increase profits and keep your costs to a minimum.

3. Do I have the time?

Time is precious. And if you’re running a business, we’re sure you couldn’t agree more. Learning the ins and outs of Google AdWords can be a lengthy and time-consuming process. From account structure, to creating highly targeted ads and bidding strategies – there is a lot to take on. Plus, AdWords is constantly changing and adding new features, so you have to keep up with all the news and updates.

4. How will my adverts measure up against the competition?

In 2014, Moz reported that at least 80% of search results now contain AdWords paid advertisements. The fact is, your competitors are probably already using Google AdWords. And the longer you choose not to, the longer you will fall under the radar of your audience.

If the competition is high for your product or service, you might find that you’re constantly pushed down the pecking order or bidding too much per click. If this is the case, Google AdWords Management Services can help you win these fights without blowing your budget.

5. What types of adverts do I need?

There are loads of different types of adverts – like banners, picture ads, non-Google pages – etc. If you’re not sure which ones to go with or you want to advertise on a range of different platforms, you might need the help of AdWords Management Services.

6. Can we help?

If you’d like to talk to a professional, the good news is that we can help at Innovative Consultancy. With over 10 years’ experience of using AdWords Management Services, we can ensure your pay-per-click marketing campaign is completely stress-free. We’ll give you complete control over the costs, whilst promising to deliver nothing less than high quality ads and positive ROI.

Get in touch with us today on 01794-399-800 and let’s discuss how our PPC Services can help you achieve your advertising goals.

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