Search Engine Optimisation (SEO) – Maximising your visibility for online success

You may have the best website in the world, but if it is hard to find, what good is it ?

Google Analytics on iPad

On-Page & Off-Page Search Engine Optimisation

Trying to be competitive in today’s online sphere without search engine optimisation is the digital equivalent of finding a needle in a haystack. Whether you sell products, services or information, good SEO increases exposure in the marketplace, brings increased traffic and maximises your business potential. You can’t succeed without it!

At Innovative, our search engine optimisation packages commence with a thorough assessment of your website and your on-page SEO. We’ll identify the areas of weakness and make recommendations accordingly, whether you need to use more keywords in your page headers or use more bold text in your body content. We’ll align your page title, URL, headers, body text and meta keywords to ensure that search engines know exactly what your site is offering – and so that they can rank it accordingly.

We’ll dig a little deeper and look at the structure of your site – the code, the server performance and the page load speeds. Google is renowned for ranking faster-loading pages than their slower rivals, so we’ll optimise your site to give it the cutting-edge where speed is concerned. This will also improve user experience – a win/win for the business behind the site.

Next we’ll examine your off-page search engine optimisation (SEO), which includes the popularity of your website out there on the broad plains of the wider internet. We’ll analyse the number of shares your domain has, the number of backlinks you’ve accumulated and the domain authority that is a key factor in Google rankings. We’ll aim to increase this authority by boosting shares and backlinks, creating great quality content that will also be of high interest to your users.

At Innovative, you won’t find any spammy solutions or black hat shortcuts – we use established and proven white-hat methods to get the results your business needs.

 

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Ecommerce Analytics on iPad

PPC (Pay Per Click) and Paid Search

Pay-per-click marketing (PPC) is a cost-effective and fast way of reaching your target audience – but only if you get it right. All businesses have heard the horror stories about expensive PPC campaigns that yielded no results, but this paid advertising method can be one of the most valuable on the web, if it’s used correctly.

Our PPC services over you high ROI and total control over all your costs. We’ve over ten years of experience in the online sphere, and we’re up-to-date on every little algorithm tweak from the gurus at Google – so we’re excellently placed to handle all of your PPC news. Whether you’re a national brand or a local business, we’ll help direct visits to your site with high-quality targeted ads that cut straight to the heart of your key demographics and bring in that all-important web traffic.

When it comes to PPC, we know that research is the key. We’ll look at your website conversion level, seasonal trends, any competitor activity and market position, using the most effective keyword planning tools to get the results for your brand.

 

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Rimor Engineering Website on iPhone

Optimised Text and Copywriting

To be competitive in today’s online market search engine optimisation is a must, whether your sell products, services or information SEO increases you marketplace exposure, brings increased traffic numbers and aides site usability.

All of our websites are optimised to ensure a maximum return on investment, we get to know your company, products, services and marketplace so we can maximise your exposure and make sure your website is as competitive as possible within the industry.

Combining SEO with analytics allows us to identify the key factors bringing visitors to your site and allows us to quickly and effectively target key areas for improvement, it is also the best way to keep your business inline with market trends.

 

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"We’ve been working with Innovative for the past 6 months who have developed three e-commerce sites and two static content sites. We had some complex programming required for our skip hire e-commerce websites and not at any point was anything a problem or too challenging to achieve. All website development projects were completed on-time and within budget. Within the first four months of our new skip hire websites been live, visitor numbers have increased 140% and online sales have increased 68%."

− Adam Murnieks - Strategic Development Manager - Raymond Brown Group